As a huge coffee person,
I have the honor of having led the end-to-end content lifecycle for Gemilai’s U.S. social channels. 

I also translated complex product features into high-performing short-form video content. 

Through data-driven market research, I identified key consumer pain points, allowing me to pivot our content strategy toward more IG/TK native content,
which increased organic engagement and built a loyal follower base.